Welcome to the official vendor application for The Self-Care Expo, hosted by Massage Is Life, LLC

Please review all information carefully before submitting.

This form is for vendors who are payment-ready and serious about securing their spot.

Unfortunately, during past events, many applications were submitted, and time was spent creating individualized approval emails and invoices — but payments were not submitted by the due date. This caused delays in confirming vendors and limited the ability to accept same-type businesses or fill available spaces accurately.

To keep this process fair, efficient, and organized, only submit this form if you’re ready to make payment within 24 hours of approval. This allows me to move forward with other interested vendors in similar categories without delays. As soon as you are ready you may apply!

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As a full-time small business owner and nonprofit founder I have a full plate, I dedicate a significant amount of time to organizing and bringing these events to life. Having things submitted and paid promptly helps keep the process smooth and prevents me from having to backtrack.

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The goal is to have all vendor spots filled by the end January, so I can shift my full focus to marketing, advertising, and highlighting the amazing businesses participating in The Self-Care Expo.

Approvals are sent daily — please also check your email (and spam/junk folder) for your approval notice and invoice link.

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• Location Details:

  • Address: 1200 Parker Blvd, Tonawanda NY, 14223

  • Venues: DFK Pavilion and Lincoln Park Arena

  • The DFK Pavilion will serve as the eatery area, featuring food and beverage vendors with both indoor and outdoor seating.

Event Note

This is the first event for The Self-Care Expo, and I’m truly excited to bring this vision to life.Please note that there are no attendee estimates available for this inaugural show. Advertising and marketing remain a top priority to bring strong visibility and community engagement — but attendance numbers can never be guaranteed.

Every effort is being made to promote this event across multiple platforms, local communities, and wellness networks to create an engaging and successful experience for all involved.

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Vendor Categories & Fees

Vendor spaces are filled on a first-come, first-paid basis once approved.

Each vendor is responsible for reading all event policies listed below before submitting this form.

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Vendor Categories (All $100):

*Note you can make 1x cards on apps like AfterPay and Zip to pay your invoice to break your fee up (use Massage is Life when creating your 1x card)

Vendors (Indoors): For product-based or service-based businesses setting up inside the main expo space.

• Food Trucks/Tents (Outdoors): For food-based vendors operating from a food truck or outdoor tent setup.

• Workshop Hosts: For those offering an interactive experience such as candle making, herbal blends, or other creative/healing arts classes.

  • Workshop Details:

    • Workshop sessions include exclusive use of the community room for a 3-hour block (includes setup and cleanup).

      • Session Options: 1 PM–4 PM or 4 PM–7 PM.

      • Tables and chairs are provided for workshops only.

      • Workshop Hosts are responsible for marketing and advertising their sessions. We will share the links or social media posts you provide to help promote.

      • You may sell products or promote your business during your workshop time.

      • Workshops must be pre-approved and fit within the theme of self-care, wellness, or creativity.

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How Fees Are Used:
Vendor fees help cover the total event costs including:

• Venue rental ($3,640)

• Event insurance

• Advertising and marketing

• Event signage and printing

• Event staff and logistics

• Would love to also have a DJ!!!

• Etc.

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Note you can make 1x cards on apps like AfterPay and Zip to pay your invoice to break your fee up

Vendor Variety

The Self-Care Expo focuses on showcasing a diverse selection of health, wellness, beauty, and self-care vendors.

While the main focus is on businesses that align with the event theme, I will also accept a limited number of vendors offering complementary products such as baked goods or other specialty items that add variety to the experience.

Vendors selling self-care products like body oils, body butters, scrubs, and lotions will be limited, as this category tends to become oversaturated quickly.

Each application will be reviewed to ensure a balanced mix of businesses and prevent too many vendors offering the same type of product or service.

Event Policies & Agreements

Please review all policies carefully before submitting your application. By submitting this form, you acknowledge and agree to the following:

• Payment Policy:

  • Approved vendors will receive an invoice via email.

  • Payment is due within 24 hours of approval via invoice only

  • Unpaid invoices will automatically expire, and the spot will be released.

• Refunds & Transfers:

  • All vendor fees are non-refundable and non-transferable.

• Event Focus & Selection:

  • Vendor categories are reviewed to maintain balance and variety.

  • Some categories may be limited to one or two businesses.

  • Acceptance is not guaranteed and depends on event fit and availability.

• Setup & Event Schedule:

  • Event Time: 12 PM – 8 PM

  • Setup Time: 10 AM – 12 PM

  • All vendors must be fully set up by event start time.

  • All vehicles must be unloaded and moved by 11:45 AM.

  • Late vendors are not permitted to set up.

  • Vendor spots are measured and marked off, but are first-come, first-pick.

  • Even though the event is indoors, you may use a tent if desired (no weights are needed indoors).

  • Vendors must supply their own tables and chairs.

  • With it being a indoor field with limited outlets. I cannot guarantee electricity 

  • Due to this being a shared field space where children play sports and other activities, glass products are not allowed on the field.

  • No food or open-top drinks are permitted on the field.​

• Communication:

  • Additional information and reminders will be sent closer to the event date.

  • Approvals are sent daily; please check your email and spam/junk folder regularly for updates.

• Weather & Venue:

  • This is a rain or shine event

  • Outdoor vendors must provide tents, weights, and appropriate setup.

• Promotion & Media:

  • By participating, you agree that photos and videos from the event may be used for future promotional materials.

• Professionalism:

  • Vendors are expected to conduct themselves respectfully and professionally at all times.

• Food Vendors:

  • All food vendors are encouraged to offer at least one healthy menu option in alignment with the event’s focus on wellness and self-care. (If not it's ok!)

Liability & Responsibility Disclaimer

By participating in The Self-Care Expo, vendors acknowledge that Massage Is Life, LLC is not responsible for any loss, theft, injury, or damage that may occur before, during, or after the event.

Vendors are responsible for securing their own products, materials, and displays at all times.Each vendor agrees to operate their business in a safe, respectful, and lawful manner throughout the event.

Vendors are expected to hold any required business licenses, certifications, or permits necessary for the products or services they provide. This includes, but is not limited to, health, beauty, or bodywork-related services.

Vendors assume all risk and responsibility for participation and agree to hold harmless and indemnify Massage Is Life, LLC, event staff, and venue partners from any claims, damages, or liabilities that may arise from their participation in the event.